Profile | Brand, culture and values

Pointbreak is a surfing term referring to the waves formed by a piece of rocky land that protrudes into the ocean. The waves are often very challenging yet the most rewarding to ride. To do this successfully, a surfer needs to be determined, focused and prepared to take calculated risks.

Importantly, Pointbreak is about people living a dream shared by all. In our environment, people can be themselves, understanding that good corporate governance and strong values are needed to drive a balanced and successful long term business.

Our brand values and company culture are inextricably linked and are about a zest for life, a pursuit of excellence, a team approach, an appreciation of our environment and a balanced lifestyle.